Packaging commodities


Vive la France. Monoprix, One of the most celebrated names in French retailers, review with courage and determination of its packaging commodities such as milk, tomatoes, oil, etc., normally sold at a lower price and associated with a more predictable and less attractive .

In the new version, designed by the agency Havas City, all figurative element is purged in favor of the primacy of the printer, to effect a vaguely pop. The recipient? A customer-sensitive design, which does not want to associate the design of the food-to-the domain of junk (see the claim in the “not junk au design”).

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